Nigerian Idol Updates: Auditions Hold in Lagos, Six Cities

Moses Obi-Adigwe, 2013 winner  
It is time for talented folk to hope for the best as the fourth season of the Etisalat–sponsored Nigerian Idol show is set to hold auditions. These will take place in Lagos, Port-Harcourt, Benin, Calabar and, for the first time, Makurdi from January 25 to February 5, 2014.

Etisalat’s Director of Brands and Communications, Enitan Denloye, said the company was excited to be a part of the show for the fourth time running. According to him, the company has identified the competition as a platform that recognises and celebrates music talent among the youth.

He said, “The Nigerian youth community is dynamic. However, music still remains a huge part of their culture. At Etisalat, the youth segment is one of our major markets, and that is why we are continuing our sponsorship of the Nigerian Idol competition to connect with them in a way they can easily relate with.”
       The main show will air on select terrestrial and cable television stations. The winner of the show will get N7.5 million, a brand new SUV car, a Galaxy Tab, a Blackberry, and iPod. 
      The first runner-up gets N1.5 million, a Galaxy Tab, Blackberry and iPod while the 2nd runner-up will receive N1million, a Galaxy Tab, a Blackberry and an iPod. In addition, each of the finalists from 4th to 10th place will receive N100, 000, a Galaxy Tab, a Blackberry and an iPod.


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