Wizkid, Olamide, Davido & Tekno Are The Top Earning Nigerian Artistes In 2016 (See How Much They Earned)
Nigeria has come a long way in terms of evolving the music scene and
several Nigerians now rely on music streaming to get access to music.
Music download and streaming has become the best way for Nigerian
musicians to earn revenue.
The earnings are estimated between $US15 million and $US20 million
monthly, which amounts to between $US180 and $US240 million annually,
according to Sam Onyemelukwe, managing director, Trace EMC Limited.
This comes to between N54.9 billion and N73.2 billion annually, based
on an average official exchange rate of N305 to the US dollars.
Tekno, Olamide, Wizkid and Davido according to Onyemelukwe have been
named top artistes and earners from music downloads and streaming.
In an exclusive network at The Brook, BusinessDay’s corporate office
in GRA, Apapa, Lagos on Tuesday, December 29, 2016, the Trace boss said
that about 80 percent of music downloads in the country are the works of
Nigerian artistes and are done primarily on mobile networks.
Onyemelukwe revealed that telecommunication companies lead others in
the music download and streaming business in the country, with MTN
controlling about 35 percent of total market share with its MTN Music
Plus service, while Apple’s iTunes leads the other non-telecommunication
platforms.
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